ITALIAN FASHION @ SEOUL 30 January -1 February 2019 SEOUL

The economic performances of the last few years and the growing attention of Korean consumers to Italian Lifestyle make South Korea one of the most promising markets for Italian fashion.
The distribution system, strongly inspired by western models, is mainly made up of department stores and multi-brand boutiques which, after a period of attention paid exclusively to the most well-known brands, are now interested in diversifying by offering products that present the characteristics of Italian fashion trying to satisfy a clientele increasingly attentive to quality and new trends.

Italian Fashion @ Seoul
JANUARY 30 / FEBRUARY 1, 2019

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