ITALIAN FASHION @ SEOUL 30 January -1 February 2019 SEOUL

The economic performance of the last few years and the growing attention of Korean consumers to the Italian Lifestyle make South Korea one of the most promising markets for Italian fashion.

The distribution system, strongly inspired by Western models, is mainly made up of department stores and multi-brand boutiques that, after a period of attention exclusively dedicated to the most famous brands, are now interested in diversifying themselves by proposing products that show the characteristics of Italian fashion trying to satisfy a clientele that is increasingly attentive to quality and new trends.


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